Alpi is the furniture manufacturer of offices and homes, and is trying to
make innovations in designing and manufacturing of furniture. Therefore, it
required visual identity tailored to the style of its products.
According to the brand’s identity and the innovative design of the
company's products, we decided to use two symmetrical forms that combine
these two structures together to organize a modern armchair. A grey form
representing the wooden section of the furniture and a pink one showing the
fabric's part of the furniture. These two formations together create a modern
chair in mind.
Besides, the real photos of the company’s furniture have been used to design the
other elements of visual identity.